The rise of Sleep Tourism: A growing business travel pattern?

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Sleep tourism has taken the leisure tourism trade by storm with a predicted market worth of $400 billion within the subsequent 4 years. Laura Busby, Commercial Director, Good Travel Management shares extra.

“In an surroundings the place worker burnout is on the rise and the 2 commonest psychological well being implications of business travel are exhaustion and stress, this wellness-backed pattern seeks to prioritise self-care and sleep by superior tech, AI and different conventional therapies.

“The query is, may this grow to be a distinguished business travel pattern?

“The rise of sleep tourism has already been famous by massive trade gamers, equivalent to Hilton which discovered relaxation and recharge to be the largest travel pattern throughout all generations for 2024.

“Many inns have jumped on this pattern by providing sleep-specific packages, whereas airways equivalent to Air New Zealand are set to introduce bunk beds of their financial system class cabins from September, designed to boost the travel expertise of financial system class passengers and provides them the possibility to sleep comfortably.

“There is growing consciousness of the significance of sleep on our general bodily and psychological well being. Business travellers typically really feel the destructive results of jet lag and lack of sleep on this regard. This is an thrilling prospect for business travellers who would little doubt profit from precious sleep earlier than a busy work journey full of conferences and shows.

“Although that is a further value for a business’s travel funds, it’s arguably a worthwhile funding as a result of safeguarding and nurturing worker wellbeing will improve workers’ productiveness and their potential to drive long-term business worth. “Travel administration corporations play an vital position in serving to companies obtain this by constructing worker well-being into business travel insurance policies, together with personalised travel programmes that mix business with leisure, also referred to as bleisure.

“These bespoke travel policies include dietary requirements, exercise routines and options for entertainment nearby, giving employees the chance to unwind and alleviate stress throughout their business trips. Sleep tourism options could be a new addition worth including.”

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