DidaTravel reveals key insights from this year’s Golden Week holiday

Travel distribution agency DidaTravel offered a report on key resort reserving tendencies noticed throughout China’s current Golden Week holiday interval.

Based on findings, China’s outbound journey continues its fast restoration, with resort bookings for journeys overseas displaying spectacular development.

According to DidaTravel’s newest information, in the course of the Golden Week holiday, when many Chinese travellers take a seven-day break from 1 to 7 October, resort bookings surged throughout numerous areas in comparison with final 12 months: up by 190 p.c within the Americas, 78 p.c in Europe, 77 p.c in Asia-Pacific, and 106 p.c within the Middle East.

Also, the common resort keep period for worldwide travellers remained secure at round two nights, per pre-pandemic tendencies. 

While Average Daily Rates (ADR) confirmed a slight improve within the Middle East, they have been marginally decrease in different areas in comparison with final 12 months.

According to DidaTravel president Stone Fan: “The evolving preferences of Chinese travellers signal a new era for the global travel industry. At DidaTravel, we not only prepared for the resurgence of outbound tourism but are also helping to shape it. By leveraging our insights and technology, our commitment remains steadfast in redefining how the world connects with Chinese travellers, creating seamless, enriching journeys that reflect their growing desire for exploration and discovery.”

Where did travellers go in the course of the holiday? 

As of eighth October, the highest 20 hottest worldwide locations for Chinese travellers in the course of the Golden Week holiday have been Japan, Thailand, Malaysia, South Korea, Indonesia, Singapore, the United States, Italy, Vietnam, the United Arab Emirates, the United Kingdom, France, Spain, Switzerland, Germany, Australia, Turkey, Iceland, the Philippines, and New Zealand. 

Among worldwide cities, essentially the most booked locations have been Bangkok, Tokyo, Singapore, Osaka, Kuala Lumpur, Seoul, Pattaya, Kyoto, Kota Kinabalu, Jeju, Karon, Dubai, Paris, Patong, Phuket, Abu Dhabi, Chiang Mai, Rome, Milan, and London. 

For home journey, prime locations included Hong Kong, Shanghai, Guangzhou, Beijing, and Macau. 

These locations present all kinds of experiences, ranging from breathtaking pure landscapes to vibrant cultural heritage, world-class occasions, connoisseur eating, and distinctive procuring.