Accor & Amadeus announce a new collaboration

This partnership will empower resorts to ship inspiring and customised experiences throughout Accor’s intensive international portfolio due to Amadeus’ market-leading Central Reservation System.

Amadeus and Accor broaden their strategic partnership, with Accor implementing Amadeus’ Central Reservation System (ACRS) for its intensive portfolio of properties globally. Amadeus’ cloud-based know-how will assist Accor, a world-leading hospitality group, in boosting revenues, maximizing distribution methods, and constructing deeper and extra personalised connections with friends.

Alix Boulnois, Chief Digital Officer, Accor feedback: “Our ambition with this new distribution strategy is to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth. By deepening our collaboration with Amadeus, we will leverage the advanced capabilities of the Amadeus Central Reservation System and equip our hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities and personalized guest experiences.”

Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus provides: “Our team at Amadeus is proud to be leading the way to modernize the merchandizing experience in hospitality, and we are excited to partner with Accor to roll out ACRS across its diverse portfolio. Today’s dynamically changing market demonstrates the need for transformative technology to keep pace with guest expectations and drive growth in the context of evolving business needs. Through this partnership, Accor joins our global community of world-leading hotels on a mission to transform relationships with guests, exceed their expectations, and make the experience of travel better.”