Jumeirah Group to invest in its brand and double its portfolio by 2030

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Jumeirah Group, the posh hospitality firm and member of Dubai Holding, has set out formidable plans to double the dimensions of its portfolio by 2030, constructing on its energy in the UAE and additional increasing its portfolio into key world markets. Plans embody upweighting its presence in Europe, leveraging its sturdy base in London, Capri, Mallorca and Geneva to purchase luxurious properties in different main cities in addition to exploring alternatives in the US. The Group can even look to capitalise on the sturdy progress potential of the Asia Pacific market to prolong its present attain past its properties in China, Bali and the Maldives.

The progress plans are a part of Jumeirah’s Mission 2030 technique which can even see an evolution of the brand with a renewed concentrate on delivering distinct visitor experiences and new ancillary companies to complement its extremely luxurious positioning.  Launching in 2024, this can embody the combination of wellness into your complete visitor journey based mostly on the rules of lifelong studying, longevity and inclusivity, in addition to a re-imagined household expertise with a concentrate on schooling, self-discovery, environmental stewardship, cultural immersion and the humanities.

Katerina Giannouka, Chief Executive Officer of Jumeirah Group, commented: “The luxury landscape continues to evolve in response to consumer demand, particularly from younger millennial and Gen Z audiences, and as a brand we need to continually innovate to stay relevant.  Mission 2030 is a strategic plan that is designed to evolve the Jumeirah brand from a regional success story to a global leader in ultra luxury hospitality. It focuses on four key areas – international expansion, brand and product development, operational excellence and ancillary business – with an overall aim to sustainably double the size of our portfolio by 2030 and enhance our brand experience to meet the diverse and evolving needs of our guests.”

Sustainability is integral to each facet of Mission 2030 beneath the Group’s three pillars: Planet, People and Governance. With a concentrate on decarbonisation of operations, eco-conscious constructing design, sturdy governance on provide chain, range and inclusion, Jumeirah is particularly dedicated to preserving biodiversity given the situation of its resorts in fragile ecosystems.

The announcement comes after a busy yr for Jumeirah Group with the acquisition of Le Richemond in Geneva, the completion of residences on the extremely anticipated Jumeirah Marsa Al Arab in Dubai, the opening of Jumeirah Makkah – the Group’s first property in Saudi Arabia – and renovations at Jumeirah Dar Al Masyaf, Jumeirah Mina A’Salam, and Malakiya Villas, in Dubai.

Next yr, Jumeirah Group plans to proceed its progress trajectory alongside the deliberate opening of each Jumeirah Marsa Al Arab in Dubai and Jumeirah The Red Sea in Saudi Arabia, in addition to Le Richemond in Geneva which is presently closed for a whole renovation.

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