TIS2023 focuses on AI and data management to take the traveler experience to the next level

The submit TIS2023 focuses on AI and data management to take the traveler experience to the next level appeared first on TD (Travel Daily Media) Travel Daily Media.

Innovation was the most important protagonist of the first day of TIS – Tourism Innovation Summit 2023. The adoption of synthetic intelligence instruments, the disruption that blockchain might carry to tourism, and discussions on the creation of shared data areas dominated the agenda of a day marked by a transparent imaginative and prescient of the future, during which technological advances should not depart apart interplay and human contact.

From October 18 to 20, TIS2023 will carry collectively greater than 400 specialists and 200 exhibiting corporations which are innovating to make the tourism trade far more sustainable, digital, and clever.

Industry advances in AI adoption
Artificial intelligence is rising as one among the applied sciences with the best influence on the traveler’s each day experience. As Mark Habermehl of Google Cloud has made clear: “With generative synthetic intelligence, we are able to carry new worth to prospects, and it is a nice time to discover, check and find out about the scope of those applied sciences.”

This is particularly related once we contemplate latest data from Northstar, which reveals that 75% of vacationers would belief AI suggestions when deciding the place to keep next on trip.

In this sense, Ignacio de las Cuevas of EURECAT added that whereas the use of know-how is essential, “we must remember that there must be a reason, a purpose for using these AI tools. We are in a time where speed makes us lose focus on the impact this technology could have in the future, and this is something we need to work on. Tourism is a very human activity where interaction is key.”

Given the important challenges related to the adoption and environment friendly use of synthetic intelligence instruments, Chris Carmichael of TUI Musement defined how TIU is making the most of the know-how: “We use AI as a part of our personalization service, we additionally use it to do semantic evaluation of our name middle messages or to make logistics planning extra environment friendly and sooner in transportation companies, for instance.”

Data shapes the way forward for tourism
The safe alternate and use of data is a serious problem for the tourism trade. Europe is transferring ahead to create a standard framework that can give confidence to all stakeholders concerned in the course of. Dolores Ordoñez, coordinator of DATES (European Tourism Data Spaces), defined the particulars of the continental mission exploring the implementation of a sovereign tourism data house.

“The European Union has seen tourism as an open door to create a framework of trust and data sovereignty. We are seeing more and more initiatives from the sector that involve the exchange of data between different parties, and although we still have a lot of work to do, Spain is already playing a relevant role,” highlighted Ordoñez.

She was accompanied by Francisca Rubio, General Manager of Gaia X Hub Spain, who introduced how Gaia X Hub is working to lay the foundations for a data sharing mannequin that brings collectively e-commerce and good mobility corporations, amongst others, whereas addressing the authorized and moral challenges concerned in sharing this data.

To elaborate on this situation, Carlos Romero, president of Segittur, defined that steps are being taken to construct a data framework inside the Tourism Sector Modernization and Competitiveness Plan of the Recovery, Transformation and Resilience Plan promoted by the authorities. “We are going to develop an intelligent destination platform, with the aim of providing common services to the different Spanish destinations. It will be a repository of data to improve decision-making and promote the digital transformation of businesses, which will help the sector to be more sustainable.”

For his half, the Chief Data Officer of Andalusian Tourism, Daniel Caro, mentioned that Andalusia has greater than 20 years of experience in data management, stressing that “from the Oficina del Dato of the Andalusian Government, we are generating a virtuous circle and a spiral of growth towards a single activatable data model that will involve both tourism companies and travelers who visit our destinations.”

Tourism additionally appears at blockchain and NFTs
Blockchain additionally had its place on the first day of TIS2023. Almudena de la Mata, CEO of Blockchain Intelligence and President of the Blockchain Intelligence Law Institute, supplied an replace on this disruptive know-how and the way it can contribute to higher transparency in trade processes.

Together with Monica Molina, Senior Sustainability Consultant at the Global Destination Sustainability Movement, she assured that “in the face of current challenges such as overcrowding in destinations or environmental degradation, blockchain can offer solutions with the verification of tourist identity or the management of supply chains under this technology.”

On the potential of blockchain and NFTs, Luca Busolli, Blockchain Consultant at Klab, has identified that “this is the time to experiment, to create new experiences and to involve tourists.” He additionally highlighted that the use of NFTs would enable the creation of recent merchandise and companies, akin to digital souvenirs or, for instance, granting possession of journeys or companies to prospects.

 

 

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